Competitor teardowns for marketing & creative agencies
Know exactly why you're losing pitches — and what to change.
A 5-day teardown of your agency and the 3 competitors you lose deals to. Positioning, site, content, ads, and pricing signals, built only from public sources, with 3 gaps and 3 opportunities you can act on in the next 30 days.
$750 flat · Delivered in 5 business days · 3 actionable changes or it's redone or refunded
The problem
You build sharp positioning for clients. Your own falls behind.
Client work eats the week, so your site, pitch, and offer drift. Most agency owners can't say clearly how they differ from the 3–5 agencies they lose deals to — and they don't have the hours to go find out.
Signal Brief does the digging for you and hands back a clear, cited picture of your market — plus what to do about it.
Who it's for
Built for independent agencies of 5–75 people
Founders & partners
You own new business and positioning, and want an outside, evidence-based read on where you stand.
Heads of growth
You need to know what competitors are running — offers, ads, content — before your next quarter's plan.
Agencies in motion
Repositioning, entering a new vertical, losing pitches on price, or about to rebuild your site.
The offer
Start with one brief. Keep watching if it's useful.
Competitor Teardown Brief
You + up to 3 named competitors, in 5 business days.
- Positioning map — ICP, core promise, proof points, differentiation
- Site & landing pages — homepage message, service pages, CTAs, lead magnets, conversion path
- Content & social — blog, podcast, newsletter, LinkedIn, X, YouTube, founder-led content
- Paid ads (where visible) — Meta Ad Library, Google Ads Transparency Center, LinkedIn Ad Library
- Offer & pricing signals — packages, minimums, free audits, guarantees, terms
- 3 gaps + 3 opportunities — prioritized moves for the next 30 days
- 8–12 page report + 30-minute walkthrough call
Competitive Monitoring
Up to 5 competitors, watched every month.
- Monthly report — site & messaging changes, new services and pricing, new ads, content themes, hires, new case studies and clients
- Mid-month alert when something big changes — a new offer, rebrand, or major campaign
- 1 deep dive per month on a topic you pick — a competitor's new vertical, a pitch you're up against, a prospect's current agency
- 30-minute monthly review call
- Month-to-month after the first 3 months
Start the retainer within 30 days and your $750 brief is credited toward month one.
Process
From kickoff to brief in 5 business days
- Day 0
20-minute kickoff: name your competitors, goals, and the pitches you're losing.
- Days 1–2
Research: sites, content, social, ad libraries, public pricing.
- Day 3
Analysis: positioning map, gaps, opportunities.
- Day 4
Draft report and quality check.
- Day 5
Brief delivered, plus a walkthrough call.
Book a fit call
20 minutes. Tell me who you're up against.
Pay the $750
Simple invoice, paid up front for the brief.
Get your brief
In 5 business days, then we walk through it together.
Keep watching
Optional: add monthly monitoring to stay ahead.
OR
REFUND
Guarantee
At least 3 changes you'd actually make.
If the brief doesn't give you at least 3 actionable changes you'd make, I'll redo it with different competitors or refund it.
What you get
- Every finding cited to a public source
- Specific, prioritized recommendations — not a data dump
- A clear read on where you win and where you don't
What this is not
- No private, scraped, or confidential data
- No ad-account access or logins needed
- No guaranteed results — you get clear intel and specific recommendations
Next step
Name the 3 agencies you lose the most deals to.
I'll send back one free sample insight within 48 hours. No call required, no obligation.
Prefer to talk? Request a 20-minute fit call or email hello@signalbrief.agency.